How Strategic Social Media Management Elevated Ranz Beauty’s Partnership with Magic Molecule
Ranz Beauty is a skincare studio based in Palm Beach Gardens, FL, founded by licensed esthetician Aranza Singh. Known for her personalized acne treatments, holistic healing, and education-driven approach to skincare, Aranza has built a loyal clientele and strong digital community.
I’ve worked with Aranza for over two years as her Social Media Manager. Together, we’ve grown her online presence through a consistent content strategy across Instagram and TikTok, monthly strategy meetings, and a highly engaged posting cadence that leans into trends, trust-building, and community.
Where Strategy Met Opportunity
In late 2023, Ranz Beauty introduced Magic Molecule Inc. to her studio shelves, a hypochlorous acid spray designed to support skin healing. From the beginning, we knew this product wasn’t just a shelf filler. It was a match for the Ranz Beauty ethos: affordable, effective, and backed by science.
The response was immediate. Clients and followers flooded her DMs and comment sections:
“Can I book a product pickup?”
“Wait, does this RLLY work?”
“It’s like a first aid kit for skincare.”
Seeing that momentum, we shifted gears in our content planning. Monthly strategy sessions began centering on how we could continue integrating the product in organic, authentic, and educational ways. We built out reels, shareable infographics, in-studio vlogs, “what’s in my gym bag” roundups, and treatment demos, all incorporating Magic Molecule.
And they noticed. The brand began consistently engaging with our content - liking, commenting, sharing, and building a relationship with the Ranz Beauty brand.
Strategy in Action
As Ranz Beauty’s Social Media Manager, my work includes:
Weekly direction and content editing
Monthly strategy meetings
Trend insights and visual design
Full platform management across Instagram and TikTok
Daily engagement and community support
While Aranza films and photographs the raw content, I bring it to life with strategy, editing, and execution. The goal is always to ensure it’s scroll-stopping, aligned with her voice, and intentionally tied to growth.
From the beginning, our collaboration has been about more than just posting. It’s about aligning her vision with a strategy that works.
As Aranza shared:
“After working with you for about 2 years, you pretty much know what I want to say and portray. My brand voice, colors, and theme are always on point.”
“Social media has definitely felt easier and more put together. Giving me ideas and trends helps me record with purpose.”
When we saw how well Magic Molecule was resonating with her audience, we leaned in. We didn’t over-sell. We educated. We didn’t just post a product. We turned it into a narrative. That combination built credibility not only with her clients, but with the brand itself.
From Content to Connection
In early 2025, Magic Molecule reached out to Aranza directly:
“We believe this would be a great opportunity to have an esthetician present, offering services to attendees and showcasing the many ways Magic Molecule can be used in beauty services. Given your long-standing support for Magic Molecule (and congratulations on almost a year as a wholesaler with us!), we'd love to consider you for participation in this event.”
That event? Ulta Beauty World 2025.
A career milestone and a dream come true.
Why It Worked
This wasn’t a one-off viral moment. It was the result of consistency, connection, and strategy.
We prioritized what was already working, used content to build trust, and helped position Aranza as an expert who genuinely aligned with the brand. That kind of digital presence leads to real opportunities.
A strong online brand doesn’t just grow numbers. It creates momentum, credibility, and access.
What’s Next
For Aranza, this experience unlocked new confidence in brand partnerships and visibility:
“I want to become an ambassador for Magic Molecule… or Face Reality… or BOTH!”
For us, it’s a clear reminder that intentional content strategy can transform how a business shows up online and what doors open next.
At Sonder Social, the goal is always to turn content into connection, and connection into opportunity. With the right strategy, brands don’t just grow their presence; they build credibility, momentum, and lasting impact.
