How Strategic Social Media Management Elevated Ranz Beauty’s Partnership with Magic Molecule
As Ranz Beauty’s Social Media Manager, I created a strategy that turned Magic Molecule from a product on the shelf into a core part of her brand story. Through consistent and engaging content, we built momentum that resonated with her community and captured the attention of Magic Molecule. The result was an invitation for Aranza to represent the brand at Ulta Beauty World 2025 where she served as their featured esthetician providing facials on site.
This case study shows how intentional social media management builds credibility, connection, and opportunities that extend beyond the feed.
From Side Hustle to Sonder Social: How I Built a Business Around Content
A personal look at the journey from early internships and side projects to launching Sonder Social, and how social media’s evolution shaped the way I work today.
Why Some Posts Flop and It’s Actually a Good Thing
Flops happen to everyone. The key is turning them into feedback that fuels strategy, consistency, and long-term growth.
A Look Inside a Social Media Manager’s Toolkit (And What I Actually Use)
Inside the apps, gear, and habits I rely on to manage accounts and create content.