From Side Hustle to Sonder Social: How I Built a Business Around Content
A personal look at the journey from early internships and side projects to launching Sonder Social, and how social media’s evolution shaped the way I work today.
Why Some Posts Flop and It’s Actually a Good Thing
Flops happen to everyone. The key is turning them into feedback that fuels strategy, consistency, and long-term growth.
A Look Inside a Social Media Manager’s Toolkit (And What I Actually Use)
Inside the apps, gear, and habits I rely on to manage accounts and create content.